Hakika Events brings freshness, creativity and reliability to corporate event planning in Kenya. With end to end event design, planning and coordination, we make your brand shine. From conferences and workshops to product launches, company parties and award ceremonies, we take the hassle away and deliver memorable experiences on message, on budget and on time. […]
Importance of Merchandising by Seroney Memba, Hakika Marketing For a business to make sales, its products and services should be visible and displayed in an appealing manner, a process referred to as merchandising. Merchandising includes product display and packaging, as well as all the advertising techniques used to promote and sell goods to consumers.
*ATTRACT BUYERS :- Sales promotions attract new buyers the new buyers are encouraged to buy the product, by the extra benefits offered by the organization in buying the product.