Digital marketing experiences change everyday with new platforms, analytics and dynamic user habits. However the skills needed to give your brand a top online positioning remain. Check out below skills toolbox for a good digital marketer.
1: Content creation
For me this is the most important skill for any serious digital marketer. Consequently, for every single brand we work with in digital marketing, content is the number one item of discussion. To make a powerful online brand presence, you must invest in telling brand story through writing, copywriting and editing. With a good writing skill, you are surely halfway in the journey of creating an effective content marketing campaign. In other words, a top digital marketer must:
1. Know how to source for top content
2. Know how to write great content
3. Be able to turn a bad piece of content into a good one.
To learn more, check out a list of some the free copywriting tools for you.
Studies show that users are more likely to click on organic search results compared to paid search results. As a result, search engine optimization has become a key item for every digital marketer.
SEO is a very wide area and needs a step by step approach to achieve visibility that is relevant to your users. The simplest, “white hat” SEO tactics include high quality content marketing, guest blogging and link building. Similarly, you should never forget to also implement technical SEO tactics such as updating title tags, H1 and H2 tags, and incorporating keywords.
For a successful SEO execution, it is of importance for the digital marketer to know which keywords to use within website copy, blogs and paid advertisements to drive results for your brands.
3: Design Skills
Digital marketing today is majorly driven by visual presentation of your message. As they say a picture is worth a thousand words! Visual content complements text to bring the best out of your message. A good digital marker must be able to conceptualize, create and edit visuals for their online campaigns.
Our creatives team have done several marketing videos, animations and images which you can check out. Don’t forget to leave a comment!
You have probably heard of Photoshop and Canva. There are more tools which you can find here. Best creative tools to use for social media videos and images.
4: Social Paid Advertising
Social media used to be “free” but those days are long gone. Newer social media platforms eg Tik Tok and Linkedin might still favour organic visibility, but your guess is as good as mine – this won’t last long. The best way to reach people today on Facebook, Instagram and twitter and ensure your content gets distributed is to use social paid advertising.
To summarize, here are the basics of social media paid advertisement requirements for a digital marketer:
1. Understanding how to write copy (length and variations)
2. Image best practices on each site
3. Understanding how to monitor and alter bids to optimize your ads
4. Knowing when to get help if you don’t have the time to spend on it every day.
Read this a summary of image guidelines for Twitter, Facebook and Instagram. You can also learn on key rules for advertising on social media.
5: Top Personal Positioning
As a digital marketer, you will need to have an active, credible and inspiring online presence. This gives the brand you are marketing extra gasoline and build more trust. Its also important to attend professional events and networking. Another trick is utilizing top content sites, like Medium, to build your personal brand.
The better you brand yourself, the better you can position your brand.
6: Social Media Marketing:
With an increase in mobile penetration and data affordability, there is a great potential to reach your target audience on social media. A good digital marketer must understand their audience, be creative and know how to drive engagement and conversion. Social media marketing involves a combination of all the skills discussed in this post to bring out a powerful brand story.
There is a lot more to social media marketing than just posting on Facebook, Twitter or Instagram. You should know how to generate user engagement on these platforms, copywrite, build ads, create visuals and measure performance.
Tip: Keep an eye on the social media channels to understand the all of the rapid changes on each platform and when to utilize different platforms for your brand objectives.
7: Email Marketing & Newsletters
Email is probably the only marketing tool that hasn’t been much disrupted by new technologies. In fact its seems to be enjoying improvement in performance innovation after another and still remains the most effective way to reach customers.
However email needs more ethic than before and so a good digital marketer must follow adhere to best practice email marketing guidelines. In a summary:
1. Be consistent.
2. Offer value
3. Don’t spam.
4. Be honest
5. Allow OPT OUT.
8: Google Adwords & PPC
Brands are able to grow their reach and generate higher revenues through pay-per-click advertising, usually referred as PPC. In addition, brands are also able to grow brand awareness and top of the mind positioning. A good digital marketer must muster the art of placing creative PPC campaigns. To do this well, you will need able to think both scientifically, critically and strategically. You must replicate your target audience in your mind to effectively create, optimize, manage and report on campaigns using both Google Adwords and Google Analytics in conjunction with each other.
9: Marketing Automation
Marketing automation involves creating automated tasks for your website visitors especially for repeated user activity. The result is saving your time and ensures convinience for your web users. Some of the important items for marketing automation are web forms, create landing pages, and trigger drip campaigns. These held greatly to convert site visitors to customers. Additionally, marketing automation is a crucial aid for finding qualified leads from web traffic.
Tip: It is of high importance for all digital marketers to know how to score website visitors to determine how important they are to a marketing team or a sales team, this keeps you ahead of the rest.