Must Have Skills For Your Social Media Manager

1. Graphics production

It’s more important than ever that your social media manager has the skills necessary to conceptualize and create eye-catching images for your social media and blog posts. While it’s not necessary to have advanced Photoshop skills, a good eye for design and the ability to source and edit images is a must-have. The ability to think graphically is more important than technical design skills.

2. An aptitude for writing

As with graphics production, advanced writing skills aren’t necessary. However, a social media manager should have a good command of the language and the ability to express him or herself in writing. While your social media manager may not be writing blog posts, he or she will be communicating with customers on a daily basis – and 99% of this communication will be in writing.

Can he/she clearly convey an idea in writing? Is he/she able to maintain a consistent voice when writing on behalf of the company? Can he/she convey passion and excitement for the business or products(s) through his/her writing? Can he/she maintain top-notch professionalism and avoid embarrassing grammatical or spelling errors?

3. A customer-service mindset

With more customers than ever using social media to get assistance from brands, your social media manager must be customer-service minded. Posting pithy or clever sayings, captivating images and inspirational content will only get you so far if you’re not responding appropriately to customer-service queries.A quick response to questions and complaints, a “customer first” mindset, and the ability to move difficult questions offline are all important aspects of social customer service. A successful social media manager knows that your social media presence is your brand’s face online; that everything they say or do on social media is a representation of the brand – for good or for bad.

4. A solid understanding of SEO and content marketing

Your social media manager should understand how reach and engagement on social media impact not only referral traffic and revenue, but SEO as well. Content is the cornerstone of your SEO strategy, and your social media manager is the gatekeeper and promoter of much of this content.

How will he/she promote your blog content on social media? Does he/she understand the connection between exposure on social media and increased search rankings? Does he/she know how driving traffic to the company’s website impacts the bottom line?

5. Social advertising experience

Social ads may look like traditional ads, but come with their own unique challenges and opportunities. Unlike traditional magazine, TV or newspaper ads, social ads are competing directly with content created specifically for the user – from friends and family members. Despite this challenge, social ads also offer the ability for unprecedented targeting and the ability to take advantage of online word-of-mouth marketing. A social media manager must understand how to utilize social ads to take advantage of these opportunities and to scale their organic social media effects.