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Importance of Merchandising

Importance of Merchandising by Seroney Memba, Hakika Marketing For a business to make sales, its products and services should be visible and displayed in an appealing manner, a process referred to as merchandising. Merchandising includes product display and packaging, as well as all the advertising techniques used to promote and sell goods to consumers.

Kenya, Africa’s Next Frontier

Kenya, Africa’s Next Frontier As Nigeria and Angola dazzle the luxury sector, Kenya seems focused on building a fashion market for everyone. Rendering of The Hub Karen mall to open in Nairobi, Kenya in 2015 | Source: Knight Frank NAIROBI, Kenya — Chatting to fashion insiders here feels, in many ways, the same as anywhere […]

Kenyan Retail Market – Walmart Experience

Walmart says its difficult to enter Kenyan market Giant US supermarket Walmart is having difficulties entering the Kenyan market. Walmart store in Rosemead, California. The chain store says it has been tough trying to enter the Kenyan market. AFP PHOTO | FREDERIC J. BROWN | FILES Giant US supermarket Walmart is having difficulties entering the […]