7 Tips to write a winning blog post

Writing a great blog post is a little like swimming; you can watch hundreds videos (or research on the best tips to write) for months, but nothing can prepare you better than making the move and diving into the pool. As you read this, ensure you write your blog today and share with us the link in the comments.


1. Know your Audience

How to define your audience for marketing

Before you start telling the world your stories, it’s important that you understand who you are speaking to and know what their needs are.

It is crucial to avoid gambling and apply research and data based  methods to classify your audience.

To achieve this, you can simply use tons of resources online for your guidance. Some of them are:

KeywordTool.io – a free tool to find some of the most popular keywords in your industry.

Twitter Advanced Search – tool to simply search, filter to get you all the questions that folks in your industry are asking.

Quora – great platform to find out questions people in your industry are asking.

SEMRush – this is a paid tool, that works extremely well and allows you to peek on what your competitors are up to.

And in case you have exhausted your blog post ideas, we have created a list of 30 free blog post ideas that are proven to work. Check it out!

2. Write Compelling Headlines

How to write compelling blog post headlines

If your headline is not powerful and compelling, then there is a very low chance that your blog post will be opened, read or shared.

Humans judge the book by its cover, readers will judge your blog post by it’s title.

This makes your blog post title so crucial for the success of the blog post.

If you need some more help with headlines, try EMV headline analyzer to feel the emotional marketing value of your headlines.

3. Add Subheadings to break the page

Formatting is another crucial item for blog posts.

Nothing is worse than reading a blog post made of 100 sentences lumped into just one giant paragraph.

Most of the readers skim through your content before they actually decide to read it, so we always recommend you break your article with subheadings.

Anything you can do to appeal to the user’s eyes is going to help them read your blog post (and take any action that you invite them to).

4. Use Bullet Points

We now know that people skim through before they read. How do you highlight highlight your best information to be easily visible?

Besides subheadings, bullet lists are perfect because they’re very easy to skim through.

Here are some tips that I use to write bullet points that people will actually read:

  • Express clear benefit. Think of bullets as mini-headlines.
  • Keep your bullets symmetrical. 1-2 lines each.
  • Avoid bullet clutter. Don’t write paragraphs in bullets.
  • Remember bullets are not sentences. They’re just like headlines.

5. Add Images

Digital marketing Tips

Human brain processes visual content a lot faster than text based content. That’s why adding captivating images can help boost your engagement.

There are tons of awesome free resources for finding high quality royalty free images.

For our blog, we also use Pexels.com, a premium stock photo site.

6. Optimize for SEO

Search Engine Optimization

While I never recommend writing for SEO, but I also don’t recommend writing without SEO in mind.

Google organic search drives a huge chunk of the traffic for most websites.

If you want to maximize your SEO ranking, then I highly recommend that you optimize your blog post for important SEO ranking factors.

Below are some of the tips that I follow:

  • Add proper Meta Title
  • Add proper Meta Description
  • Optimize for Focus Keyword
  • Use related keyword variation
  • Add image alt attribute
  • Interlink my content

For more details, you should check out my 14-point blog post checklist to use before you hit publish.

7. Add Clear call-to-action

And the last but also the most important tip is to add a clear call-to-action.

Whether it is to ask your readers to leave a comment, share your blog post, follow you on social media, or purchase your product, make sure you clearly state what you’d like them to do.

A good call-to-action is something that’s easily distinguishable and stands out.

For example, if you like this post, then I’d really love it if you can share it on Twitter and Facebook.