4 Tools you should use to analyze competition on social media

Have you looked at how your competitors are using social media?

It is a question that really calls for action because you will be wondering why their businesses are expanding at such a fast rate. There are tools to help you determine what’s working for you and your competitors, what isn’t working and why.

Do a side-by-side comparison.

Have you ever tried Fanpage Karma? This is an online tool for social media analytics and monitoring. It helps social media managers and agencies to engage fans better and reach a growing community in the social networks. This tool  will analyze yours and your competitors’ accounts across Facebook, Twitter, Google+, Instagram, YouTube and Pinterest. However, its most useful features fall within the Facebook domain.

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The free plan offers a detailed, 90-day analysis for one page and a comparative dashboard for any number of competitors. It also will keep you updated on weekly reports.

Assess Facebook page performance.

One of the most useful tools to use in this context is Likelyzer. The tool is commonly used for competitive research because it doesn’t require access to Facebook Insights to do its magic, and the features are uniform across pages. This tool provides you with recommendations and feedback on your company’s presence on Facebook. The recommendations are customized for your Facebook Page and the analysis is based on the metrics that we have found to be important – presence, dialogue, action and information.

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Identify your influencers.

To identify your influencers, you will need Klear. This is a social intelligence platform that helps you do better marketing. Search for influencers by skill and/or location and Klear will generate 10 influencers in multiple categories (celebrities, power users, casual, etc.). People do not need advertisements to gain following, Klear will help do that.

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As an influencer-identification platform, Klear is one of the best out there for building influencer and outreach lists. It’s also a fantastic option for auditing competitor accounts. Its top content dashboard is visual and easy to read, and the audience analysis tools help you assess the quality, not just the size, of the audience the account is reaching.

Analyze Twitter activity.

Twitter is one of the most powerful platforms at the moment. It is the hardest place to gain followers unless you are a public figure or brand.  As a consistent twitter user, the most powerful tool to apply is Twitonomy. The tool will determine how many tweets to analyze. It’s usually a high number, often in the thousands, though the account’s activity level will determine how far back in time it goes. If the account doesn’t tweet very often, the analysis will cover a longer time frame, sometimes up to a few years.

 

Twitonomy will show who engaged with you most often in the designated time frame in the form of retweets, replies and mentions. Then it breaks down the most retweeted and favorited tweets, and the days of the week and hours the account was most active.

 

sme twitonomy network and hashtags
Well there you have it. These tools are very efficient to grow your brand. They will come in handy given whichever platform you are using. Now that you’re equipped with some of the strongest tools to audit your competitors’ presence across social media, the true power of these resources comes in aggregating what you’ve learned and setting up actionable goals to revamp your social strategy accordingly.